
Why We Are Here
Who we are
Stewarding Wealth. Elevating Wisdom. Empowering Generations.
Bullish Babes was born out of a conviction: the future of wealth must be built on more than money. It must be rooted in wisdom, community, stewardship, and legacy.
We are a faith-guided platform dedicated to equipping people, and the generations they grow, with the tools, truth, and timeless principles needed to build and steward wealth. As we stand on the threshold of the largest generational wealth transfer in history — an estimated $84 trillion by 2045 — new generations of wealth stewards are rising. Yet financial planning conversations still overlook the heart of the matter. What we pass down is far more than numbers on a balance sheet and what we build requires more than just saving.
90% of wealth is lost by the third generation. We are ready to turn the page on that statistic and change minds and habits to make that untrue moving forward.
We are here to break the cycle of poor or unprepared financial decision-making that has kept families stuck or struggling.
Our mission is to replace confusion with clarity, fear with confidence, and scarcity with strategy. By helping people understand how to build, manage, and pass on wealth with wisdom, we empower them to create lasting financial legacies rooted in purpose, not just performance.
Through our podcast, educational content, and advisor network, Bullish Babes exists to:
Educate on the foundational principles of financial planning, estate strategy, tax wisdom, and legacy building
Bridge the generational gap by fostering conversations that honor the past, empower the present, and prepare the future
Connect people to relatable experiences, advisors and resources who serve with integrity, clarity, and compassion
Support all members of the family but speak specifically to women, who are projected to hold over 40% of wealth in the U.S. over the next two decades. As a female-founded platform, we intentionally speak to the unique challenges, and strengths women bring to the conversation around wealth
Build with purpose. We know that everything we have is a gift from God. We want to bless others and help grow His Kingdom here on Earth
We are bootstrapping this platform with passion and intentionality, embracing simplicity and authenticity as we grow. This isn’t just a brand. It’s a movement of people rooted in truth and led by love, who believe that financial stewardship is generational, and deeply personal.
Whether you're a first-time wealth builder, a second-generation wealth holder, or a financial professional looking to serve with purpose, we are glad you are here.
From the Founder
My name is Afton Smead. I am a daughter, a sister, and a 26 year operations leader in the investment world, and the founder of Bullish Babes. I have seen firsthand what wise financial stewardship can do. I have also seen what happens when wealth is passed down without wisdom.
This platform has been created with prayer, purpose, and the firm belief that our calling is to build wealth, multiply and making a lasting impact. Bullish Babes is about educating hearts and minds, telling the raw honest truth about money, and inviting people to take their place as thoughtful, principled leaders and creators of their family’s legacy.
I personally believe God has called his people to serve, love, pray, and mentor across generations. That includes speaking life over the next generations, honoring the sacrifices of the previous generations, being an example to all generations, and being faithful stewards of everything God entrusts to us.
I am really glad you are here.
With grace and grit,
Afton
Contact us
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